![]() There’s that same sinking feeling we all know too well. When you’ve budgeted your time for your latest email campaign, the last thing you need is get an alert that your Image Gallery is full. We need to have our stockpile of photos and visual content at the ready for every email campaign. Eyetracking studies tell us when images are relevant, they will spend more time looking at the images than text. Readers pay close attention to images that carry information. Including your logo works to establish your brand recognition. Sharing images helps to give a personal touch to any business. In fact, visual marketing ranked second only to blogging in terms of important content when marketers were polled by Social Media Examiner last year. We all have a hoard of photos from events and expos or even company gatherings. Sometimes businesses hire professional photographer to take candid shots around the office or glamour shots of their products. Cue scrambling to delete photos and rank in your head which special memories are more important than others (or which restaurant you still want to be able to brag about eating at later). …an alert pops up saying your storage space is full. Or maybe you just know that Facebook absolutely has to see the photo of your child with food all over its face. Your pet is doing the cutest thing, or you and your significant other are posed for the perfect Kodak moment. ![]() Let me know if this sounds familiar to you: ![]()
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